Toni Morrison The Bluest Eyes an Example of the Topic Literature Essays by

Toni Morrison The Bluest Eyes by Expert writer-Tessy | 08 Dec 2016 One of the impressive qualities of literature is its ability to excite imagination of readers with the help of the textual medium by vivid depiction of events and by finding a way to make readers feel with the characters of the books and stories as if reliving their experiences. And if the theme of a book is sad, or outright tragic, a masterful writer can achieve an especially strong effect on the audience in order to draw our attention to certain problems that surround us. In this connection, the theme of racism, hatred, and violence in our society belongs to the list of those often tragic topics, and the famous African-American writer Toni Morrison (born in 1931) in her novel The Bluest Eye uncovers exactly such sad aspects of the racial problems in the American society. Need essay sample on "Toni Morrison The Bluest Eyes" topic? We will write a custom essay sample specifically for you Proceed That this writer, who was the first African-American women who received the Nobel Prize in literature (Beaulieu 2003, p.18), is capable of an insightful analysis of the chosen theme is clear from the fact that, as Morrison herself suggests in the afterword, The Bluest Eye is to a certain degree an autobiographical account, if not in the specific details of the novel characters` experiences, but in the general familiarity of the author with the difficulties of the time described in the book (the narrator of the story a nine a nine-year-old girl Claudia - is of the same age as Morrison was in 1941 when the events took place, and lives in the town where Morrison grew (Haskins 2001, pp.11-14). :I'm not in the mood to write my paper now. I don't have the timeProfessional writers suggest:Academic Papers For StudentsUniversity Essay Writing Service Get Paid To Write Essays For Students How to Make Assignment University Essay Writing Service Now, with these observations in mind, we should not be surprised that in the Morrison`s novel there are numerous motives and symbolic elements. Still, perhaps one of the most important of such motives is the general theme of the loss of innocence, which in the book may be applied to the protagonist of story - a black girl of eleven years old - but which from the larger point of view is characteristic of the whole issue of racism and its social consequences. Let us take a closer look at the ways in which this particular topic is presented in the novel. First of all, we should briefly overview the plot of the story in order to place the analysis performed by the author into a proper context. Sisters Claudia and Frieda MacTeer live with their parents in the town of Lorain, Ohio, during the end of the Great Depression, which immediately suggests that harsh social circumstances would put to test many aspects of human relationships in the novel. The protagonist of the story, Pecola Breedlove, appears as a boarder taken in by the MacTeers after she had had family problems as her farther had attempted to burn their house. As Pecola returns home, she is reintroduced to her troubled existence as she is being taunted by her peers, suffers from the conflicts and violence between her parents, and gets raped by her father. After having lost her baby, and after being raped for the second time by her father, Pecola goes mad. During all these events, Pecola is assured in her ugliness, and believes that if she only had blue eyes, like some other girls do, people would love her and her life would be happy. In the end, as her sanity fails to withstand the suffering and violence, Pecola begins to believe that her dream has been realized and that she indeed has the bluest eyes. As we can see, the main characters of the Morrison`s novel are little girls, whose age and emotional fragility make them the most vulnerable potential victims of the evil that lurks in society. It is their innocence, although manifested in different ways, that is shown by the author to be so valuable, and the violent loss of which, in both literal and figurative ways, is so irrevocably tragic due to the emotional devastation that accompanies it. In particular, Pecola may be viewed as a scapegoat, whose passivity enables other people, such as for instance the girl`s own father, to use her in the pursuit of satisfaction of their inferiority complexes, and to act on her in accordance with impulses stemming from their psychological problems. At the same time, due to the way Morrison narrates the story about Pecola through points of view of other people, this black girl remains somewhat distant for readers, both in terms of our understanding of all of her emotional experiences and of her deep-felt motivations, which on one hand increases our sense of her isolation, and on the other hand, according to the author, helps preserve dignity of Pecola (Morrison 2000). As a side effect of the separation of the protagonist and the narrator in the story, Morrison achieves yet another effect, namely that readers can compare passive innocence of Pecola, who longs to be loved and when confronted with family problems wishes to disappear, with Claudia, who is innocent in her protests against commandments of adults to children, and in her refusal of the way black people idealize white beauty. In essence, Claudia is innocent as long as she remains tolerant and sincere towards her peers, and avoids the adoption of the widespread self-hatred among many African Americans. However, what is different about Claudia`s situation is that she has a stable family, and enjoys a loving atmosphere, which leaves place for our optimism that even in hard times integrity between people is nevertheless possible. Alternatively, if we take into account the relations between Claudia and her sister with Pecola, it can be as well seen that even people living in favorable circumstances are not immune form the disturbing influences of racism and violence prevailing in society. Indeed, on several occasions Claudia has to protect Pecola in both direct and indirect ways, for instance when boys harass her, or when upon learning about Pecola`s pregnancy Claudia and her sister want to find a way to avoid the rejection of her baby by the community. Thus, Claudia also plays an important role in the novel as she combines the presence of hope in her character with her immediate involvement into tragic events of Pecola`s life. Arguably, this fragile balance reflects a crucial quality of innocence as such, which may be defined as a human ability to withstand hardships, and remain sensitive and caring (Morrison and Taylor-Guthrie 1994, pp.60-66). Of course, as in many works of literature there are various levels of meaning, the theme of the loss of innocence in the novel The Bluest Eye may equally be viewed not only in an abstract but in a direct way because of the ubiquitous presence of accounts of sexual experiences of different characters in the story. As the result of those revelations, the author depicts the period of the sexual development in an abusive environment as potentially very traumatic. Besides, these are parents of children who must be blamed for a large portion of the emotional burden that accompanies sexual experiences of their children. For one, aside from the terrible rape of Pecola by her father, the experience of Frieda, who is living with a suppressed fear of becoming similar to prostitutes, demonstrates that the lack of parental guidance makes the accommodation by girls of their sexual concerns much more difficult, and puts them into emotional dilemmas that might be avoided. This problem is yet another addition by the author to her exploration of the complex theme of innocence as an inpidual, emotional, and social conception. References: Beaulieu, Elizabeth Ann. The Toni Morrison Encyclopedia. Greenwood Press, 2003. Goring, Paul, Hawthorn, Jeremy, and Mitchell, Domhnall. Studying Literature: The Essential Companion. A Hodder Arnold Publication, 2001. Haskins, Jim. Toni Morrison: Magic Of Words. Millbrook Press, 2001. Morrison, Toni, and Taylor-Guthrie, Danille Kathleen (Ed.). Conversations With Toni Morrison. University Press of Mississippi, 1994. Morrison, Toni. The Bluest Eye. Plume, 2000. Raimes, Ann. Keys for Writers: A Brief Handbook. Houghton Mifflin Company, 1999.

How to make domestic production more competive essays

How to make domestic production more competive essays How to make domestic production more competive There are many ways to improve domestic competitivity. In this article, we'll focus on fiscal measures: 1: more duties or taxes on importations from foreign nations: it's basic and can be efficient if used carefully, and if you improve the structure of your domestic production at the same time. Yet, WTO bans such taxes. 2: have a weak currency, so that foreign products seem to be very expensive to the local population. As the first solution, it can be efficient if used carefully: DEMONETIZE vital importations (for example, if you have no copper and product a lot of milk, sign a contract with a country producing a lot of copper and needing milk). This demonetization makes sure local population will not suffer from weak national currency. How to weaken national currency Many possibilities: the best one (for the state), is to emit currency progressively and to use this money to build public infrastructures and a social security system, the best one (for the banks) is to liberalize and make credit easy by very low central bank rates. 3. more subtle : suppose VAT is 20% and social charges 25%: a foreign product enters the country at the price of100$: it will be sold 120$ (20% VAT), whereas a less competitive domestic product, whose production's cost is 110 (=35$ raw materials+60$ salary +60*0.25 social charges), will be sold 110*1.2 = 132$, 10% more than foreign product. Now suppose the state suppresses all social charges 0% , and at the same time, to balance its payments, change VAT from 20% to 30%. Imported product price becomes 130 $, whereas local product's price becomes (35+65)*1.3 = 123,5 $ Local production become more competitiveby using at the same time VAT/social charges. One may point out that a rise of prices occurs: the less expensive product is 120 $ in the first case (foreign product), whereas it is 123.5 $ in the second case (domestic product). This 3% rise i...

Whatever you choose Essay Example | Topics and Well Written Essays - 750 words - 2

Whatever you choose - Essay Example All these units are arranged in hierarchical manner with specific responsibilities as well as tasks which they are obliged to carry out so as to maintain Nokia at its extreme levels of performance. In addition to the above information, it is important for one to know the role played by each unit that makes up Nokia organizational structure. Principally, the responsibility of managing all the operations of Nokia lies in the hands of the Group Executive Board of Nokia. The Chairman together with other members of the group is elected into their respective positions by the Board of Directors. The â€Å"devices† unit on the other hand carries the role of developing in addition to managing the portfolio of mobile devices that are produced for consumers. The â€Å"services† unit designs and develops Internet services that enable people to enjoy using mobile devices and the web. The â€Å"solutions† unit provides solutions to complications related to mobile devices, personalized devices as well as content integrated to consumers’ package. The â€Å"markets† unit is given the responsibility of ensuring that supply chains, brand, and marketing takes place successfully. It is also responsible for supplying devices, offering services as well as solutions to the consumers. Like other units, Corporate Developing unit plays very significant roles. â€Å"It offers operational support devices, services, solutions, and markets† (â€Å"Organizational Structure of Nokia Company†). Corporate Developing is also responsible for not only exploring corporate strategies, but also future growth opportunities for Nokia. Additionally, â€Å"Nokia-Siemens Network† is a unit of Nokia that carries the role of providing wireless along foxed network infrastructure communications in addition to networks service platforms. This unit also offers professional services both operators and service providers. Lastly but not least, NAVTEQ leads in providing comprehensive digital map data that

Merits and Drawbacks of Central Bank Independence Essay

Merits and Drawbacks of Central Bank Independence - Essay Example Money is important in the economy of a country due to the several functions it serves. Since central banks are charged with critical roles, it becomes challenging for most countries to decide whether the mandate of the central bank should fall under the control of the executive or whether the institution should operate autonomously and independently. This paper discusses focuses on the independence of central bank and discusses the merits and drawbacks that are associated with an independent central bank. The theoretical case for central bank independence is founded on the notion that price stability is critical and is the main objective of any monetary policy. However, politicians of a country are mainly not interested in fully safeguarding this major objective of the monetary policy since their concern is focused on the short term and politically dependent central banks. To address this, it becomes vital that the main objective of monetary policy is entrusted to agents that have a long term focus and who are not politically elected by the masses. Theoretically, central bank independence is considered to a solution to three major problems. First, this is considered to have the capacity of making it difficult for fiscal authority and policy to have relative dominance on the monetary authority and policy. Additionally, based on the models of political business cycles and partisan cycles, central bank independence is considered to provide protection to society against the distortions th at business or partisan cycles can result into. Finally, basing on the dynamic inconsistency theory, central bank independence is considered an effective way of addressing dynamic inconsistencies in monetary policy.

Online Course for Phishing

Online Course for Phishing Ahmed Hassan Al-Asmari Applied Phishing PROJECT in TI-ANS-ANS-TTC The report aims to provide an online course for Social engineering (phishing) for TTC students. The proposed course is designed based on the approach of research based learning. Proposed design of the circuit is supported by the theory. The report aims to provide an online course for ICT department. The expected result is to provide a new learning course for security information Provide a new content, types, problems, solutions and how to informed about phishing technology. What is phishing? Its technique used to steal personal information through spamming, fake websites, unofficial applications or other deceptive means, thats means someone create a website which resembles original website 100% and the website which created asked for specific data such as request information entry or data update or add credit card and so on. So, this way is start by sending a message which similar to the message the original company and the content of message request to entry the link to update data, sometimes the link malicious files which help phishersto control device and steal data. To avoid Internet phishing, people should have knowledge of different types of phishing techniques and they must also be conscious of anti-phishing techniques to defend themselves from getting phished[1]. 2.1. Phishing Techniques 2.1.1. Email / Spam Phishing by using email or spam are most common phishing scam. Phishers can send the similar email to millions of users, requesting them to loading personal data. The information which are steal will used for unlawful ways. Most of the message have a note which ask users to enter the personal information to update and verify accounts. Sometime, phishers asked you to fill a form to access to a new services(Figure1)[2]. 2.1.2. Instant Messaging Instant messaging is one of the phishing ways which used by sending a message provide a link that direct user to fake website, thats website are similar to the original website. So, If user dont check the URL of this link, then he will fall on the phisherhand, sometimes its going to be hard to find out the different between the original and fake URL. Then, link contain form which phisher asked to fill(Figure2[3])[1].   Ã‚   2.1.3. Link Manipulation link manipulation is one methods that phisher use in websites by sending a link and when user click the link it will start to direct user to the phisher website instead website which in the link. The way to prevent link manipulation is to put the indicator of mouse over the link to check the real link(Figure3[4])[1]. 2.1.4. System Reconfiguration Phishers may send a message that asked the user to change the settings of the computer. The message might arrive from a web address which comparable an official source. For example: URL can be modified by phishers to direct victim to a fake websites. For example: a URL website of a FACEBOOK may modified from www.facebook.com to www.facebo0k.com[1]. 2.1.5. Phishing through Search Engines This is one of phishing scams and that by using search engines which direct the user advertisement sites which may present low price products or services. So, when the user select some of these offers and begin to put data of the credit card, then its collected by the phishing site(Figure4[5])[6]. 2.1.6. Phone Phishing The phisher may also used phone by making calls to random users and request them personal details about bank account or any others information and the phishing caller may be automated response. They may be friendly with you, start calling you by your first name and asking you about your family. They may act working in a company you trust and asking to update your accounts or asking for credit card. So, we see that kind of phisher have a little information about you before the call and after the call, they may get all the data they want to complete steal whole data. 2.1.7. Malware Phishing Phishing scams malware its one of the technique need to be run on the users PCs. The malware is typically linked to the email sent to the user by the phishers. Once you get on the link, the malware will begin to publishing and causes damages inside PC. Sometimes, the malware attached to downloadable files. phishing was spread around the year 1995, but they was not known to people until few years. So, this is negative point for people who does not take a careful and about the phishers because they maybe make a serious problems in one day. So, it is helpful to have a basic understanding of the behind them[7]. Most of the phishing scam are successful and that because people dont know about scam methods which phishers use it. So, there are several ways to avoid to be a victim. We can get the idea about those list which may help to prevent phishers to steal your information and be aware about the following list: Keep Informed about social engineering techniques specially phishing techniques so that will help you to have an information about the methods scams that phishers use it and you know the ways to prevent all scams. Install an Anti-Phishing. So, a lot of popular Internet browsers can be Associated with anti-phishing toolbars. So, this is a common way to prevent the phishing through search engines or websites, anti-phishing toolbar can alert you from fake websites by blocking it. Such as AdBlock. Verify a sites security: its important that websites you visit are security and free from fake advertisement and illegal products. So, keep informed about the websites URL which should have to begin with https. Also, you should see an icon lock close to the address URL. Also verify the certificate of websites security. Verify your online accounts periodically as long as you dont visit your online account for a long time, verify each of your online accounts periodically and changing your passwords regularly too. Its good that each of your accounts has different password. Use best firewalls: you can use two option kinds: a desktop firewall and this is a software type install in your device, second is a network firewall this is a type of hardware which are in a routers or switches. Never Give Out Personal Information. Use Antivirus Software. Use an Alert Password from Google to alert you from phishing. We see here in this figure5 the cycle of phishers witch they move with each steps when they target personals or companies. figure below will explain this cycle more(Figure5[8])[9]: What do you think about your passwords. Do you use just one or simple to figure out variations on just one? If you do both, you shouldnt, because youre making it easy for a phishers to get access to your personal information. Every password for every site or different accounts should be different. Letters numbers and characters work best to keep password difficult and hard to get. Change them repeatedly. The special programs for internet security and system of device can help you to keep follow of your passwords. Because Google are the famous company and has too many users, Its important to set high level of security to protect users information. So, from the phishing side, Google has created a new tool which can secure users data from phishing. The main idea of this tool is to alert user when the password of account are entered in other original google.com. So, if user receive a message in e-mail and this mail are look like original webpage of Google and with a link asked you to change or update your password account. Then you click the link and start to direct you to another website and stealing your personal data. So, this tool from Google will alert you when personal data are entered in other Google account and trying to follow and show the suspicious signup page and alert you before you enter your personal data and password(Figurs6[10])[11]. There are several target in a phishing: the end users, businesses, the computer compromised to host fraudulent sites and the ISP hosting the email address. So, phishing want to get the important information from those to get all permission to control[12]. I think about the most common type of phishing technique are used is E-mail phishing so far. I chose that type because I see that in every news, TV, websites and social media. The last attacks which happen in Saudi Arabia in Jan 2017 by the virus which called SHAMOON by Green Big groups. This virus targeted most popular company in Saudi Arabia like ARAMCO and Communications and Information Technology. The virus was working for several attacks like send an E-mail to the employs of the ARAMCO company which include the malicious link and the message is similar to original messages of the company. Then, some of the employs are failed in this E-mails and the viruses are distribution and made a huge damage like stole information and delete all the data stored on the computers. So, I chose this type which is most common because of this story happened in 2017 and there is no way to stop it until we make a strengthen the defense of this attacks before happening[13]. Alic and Bob are the names used in scenario security characters. This names are chosen based on the letters of the alphabet (A)lic and (B)ob. Discoverer of this theory put names of people to make it easier to understand and study. If we suppose that Alic are sending a private messages to Bob by postal mail. Alic knew that postman are reading the message she sends. She thinking to find a way to send a message without anybody read it. So, Alic buys a lockbox and two keys (Encryption Decryption) to open it and meet Bob to give one of this keys. Alic put the message inside this lockbox. The postman cannot read the message or open it or looking through the lockbox. So, after the message delivered to Bob, he can use the key to open the lockbox and read the message. So. Bob as well can use the same method to send a message to Alic and they are sure about the security message exchange and this is called a symmetric key encryption. Lets keep continuo with Alic and Bob. Now, Bob buy a new padlock which is open and put it with the message in the lockbox and keep the key of the padlock with him. Alic receive the lockbox and buy a similar padlock which Bob sent it with the message, and puts her message and the new key of her new padlock in the lockbox. Then. she locks it with the Bobs padlock and send it to Bob. Now Bob can read the message and get the key of the padlock Alics. So, Alic and Bob can exchange messages as they want safety. If we suppose that Alic are person (A) and Bon are person (B). A want to send a private message to B but person A discover that some person who is trudy are reading the private message when send it to B. So, A thinking about some method to encryption the message when send by add a code with so that message cant opening and read until insert that code. Then, A send a message after give the code to B to decryption the message so he can read it and no one than A and B can decrypt the message because they have the same keys to encrypt and decrypt it. This method called encryption and decryption and the keys are called Symmetric-Key Encryption. Lets suppose that we have two persons Mohammed and Abdullah want to exchange encrypted messages so that no one can see it. Mohammed comes through a particular program (browser in case SSL) and produces two keys associated with each others one public key and the second are the private key. Mohammed then sends the public key to Abdullah by any method. Abdullah uses this key and encrypts the message that he has by the public key who sent by Muhammad public key. And then sends the encrypted message to Muhammad. Mohammed then decrypts the message code via the private key which is with him and associated with the public key. So, Muhammad can encrypt a message with the private key and Abdullah decrypts the message through the public key. [1]Phishing Techniques | Phishing.org. [Online]. Available: http://www.phishing.org/phishing-techniques/. [Accessed: 25-Oct-2016]. [2]The Online Service Message Email Is A Google Account Phishing Scam., Facebook Tips, 06-Jun-2011. . [3]My Computer: Text message phishing scam, My Computer. . [4]Watch Out For Facebook Phishing Scams | Simple Industries, Inc. [Online]. Available: http://www.simpleindustries.com/2010/10/tech/watch-out-for-facebook-phishing-scams.html. [Accessed: 20-Feb-2017]. [5]Ads on popular Search Engine are leading to Phishing Sites. [Online]. Available: https://www.govcert.admin.ch/blog/16/ads-on-popular-search-engine-are-leading-to-phishing-sites. [Accessed: 20-Feb-2017]. [6]Ads on popular Search Engine are leading to Phishing Sites. [Online]. Available: https://www.govcert.admin.ch/blog/16/ads-on-popular-search-engine-are-leading-to-phishing-sites. [Accessed: 28-Oct-2016]. [7]History of Phishing | Phishing.org. [Online]. Available: http://www.phishing.org/history-of-phishing/. [Accessed: 25-Oct-2016]. [8]L. Meleney, Dyre Malware Has Stolen Over $1 Billion: Is Your Companys Sensitive Data at Risk? [Online]. Available: http://blog.baymcp.com/blog/dyre-malware-has-stolen-over-1-billion-is-your-companys-sensitive-data-at-risk. [Accessed: 20-Feb-2017]. [9]Dyre Malware Has Stolen Over $1 Billion: Is Your Companys Sensitive Data at Risk? [Online]. Available: http://blog.baymcp.com/blog/dyre-malware-has-stolen-over-1-billion-is-your-companys-sensitive-data-at-risk. [Accessed: 28-Oct-2016]. [10]Phishing prevention with Password Alert FAQ G Suite Administrator Help. [Online]. Available: https://support.google.com/a/answer/6197508?hl=en. [Accessed: 20-Feb-2017]. [11]Password Alert. [Online]. Available: https://chrome.google.com/webstore/detail/password-alert/noondiphcddnnabmjcihcjfbhfklnnep. [Accessed: 28-Jan-2017]. [12]R. D. Vines, Phishing: Cutting the Identity Theft Line. John Wiley Sons, 2005. [13]Saudi Arabia warns on cyber defense as Shamoon resurfaces | Reuters. [Online]. Available: http://www.reuters.com/article/us-saudi-cyber-idUSKBN1571ZR. [Accessed: 11-Feb-2017]. [14]What Is SSL (Secure Sockets Layer)? | DigiCert.com. [Online]. Available: https://www.digicert.com/ssl.htm. [Accessed: 12-Feb-2017]. [15]HTTP to HTTPS | What is a HTTPS Certificate. [Online]. Available: https://www.instantssl.com/ssl-certificate-products/https.html. [Accessed: 12-Feb-2017]. ACADEMIC HONESTY DECLARATION I, the undersigned, declare that the attached assignment/project is wholly my own work, and that no part of it has been: copied by manual or electronic means from any work produced by any other person(s), present or past, produced by several students working together as a team (this includes one person who provides any portion of an assignment to another student or students), produced by automatic tools or aids modified to contain falsified program output, or copied from any other source including web sites, except as directly authorized by the instructor. I understand that penalties for submitting work which is not wholly my own, or distributing my work to other students, may result in penalties. Full name: Student Number: ___________________ Signature

The Style of Writing :: Writing Styles Style Essays

The Style of Writing According to the Webster’s New World Dictionary, the definition of style is â€Å"a characteristic manner of expression†(612). Usually words such as personal, individual, and unique also come to mind when we think of writing style. I have always associated writing style with belonging uniquely to one individual, meaning that everyone had his or her own style. After reading, â€Å"Style Toward Clarity and Grace† by Joseph Williams and â€Å"The Elements of Style† by William Strunk and E.B. White, I realized that style is not as unique as I thought. In fact, as I stated in my blog space, â€Å"writing has certain rules and elements that must be incorporated in to our writing in order to make our points clear to those we want to read it. Since these elements and rules are common to all writing, then style and good writing bring forth new meanings.† Strunk and White start their style guide off by reminding us of the rules of word order and punctuation. Rules that include: â€Å"Enclose parenthetic expressions between commas† and â€Å"The number of the subject determines the number of the verb†(2,9). These rules are not optional if you want others to understand what you are writing and your purpose for writing it. Making sure your readers understand your writing is the basic principle behind Williams’ book. He takes the rules, offered by Strunk and White, and adds detailed explanations of when and how. He shows us how to incorporate this knowledge into clear and effective writing. Being clear and assuring that our readers understand the message we are trying to convey, needs to be our primary goal if we are to be considered good writers. From reading both of these style-books, I have learned that good writing, excluding creative writing, uses a more purposeful approach than a personal one. Williams supplies us with clear and simple rules, which he calls suggestions, which explain that good writing must have a purpose. Good writing is only considered this if our intended readers understand the message that we are trying to convey in our writing. This has nothing to do with personal choice or personal expression because if you chose to leave out such rules then your audience will be unable to understand your writing.

Illuminating the Illusion Essay

Jay Chiat, and expert in the advertising field, looked at advertising differently than those in the advertising business today. He launched the Energizer Bunny and Apple commercials. Not only that, he started a new age of advertising during the Super Bowl. Chiat was an amazing advertiser; however, he reached a point in 1997 where he desired to leave the marketing industry. He no longer agreed with the ideals of the advertising world. In Chiat’s essay, â€Å"Illusions are Forever,† he uncovers the true ideals of the marketing industry. His essay discusses how the lies in advertising â€Å"lie in the situations, values, beliefs, and cultural norms used to sell a message.†(212) Through this essay, Chiat uses strong, vivacious words to create an image of the true face of advertising. In the same manner, he includes examples and descriptions that embellish that image and grab the attention of the reader. Amidst all of this, Chiat composes his essay in a manner that allows for a clear, insightful message to come across. Chiat is indeed bitter of advertising, but that does not affect his message. He remains conversational throughout the course of the essay. The technique that Chiat uses throughout his writing is superb, and he does an excellent job of getting his message across. Chiat uses strong, vivid word choice throughout his essay to give his readers a precise image of the schemes used by today’s advertisers. Chiat’s words â€Å"unrelenting†(213) and â€Å"24-hour-a-day drumbeat†(213) allow his readers to imagine how advertisers are constantly hammering their ideas into the heads of the viewers. Words such as â€Å"robs us†(213) allow Chiat to make the point that advertisers rob Americans of their view of life, replacing it instead with an â€Å"illusion†. Chiat also uses â€Å"seductive†(214) to give his readers a further understanding of what advertisers are seeking. Chiat is using words such as â€Å"seductive†(214) to enlighten consumers to the idea that advertisers twist their lies in a fashion that is seemingly pleasing to the eyes but is still made up of lies. Chiat’s words are critical of advertisers and how they do not truly care about their consumer. Chiat, nonetheless, does not blind his reader to the essay’s purpose by getting lost in the emotional rhetoric. Chiat’s writing is filled with informative and detailed rhetorical modes that greatly add to the impact of his argument. Unlike many writers who seem to get lost in their descriptions of a topic, Chiat includes examples, definitions and descriptions while still shining light upon the advertising backdrop. One instance of this occurs when Chiat uses the example of the wedding ring from DeBaers, Chiat uses this example to help the readers visualize how the advertisers seek to infiltrate the minds of their consumers. Following this example, Chiat then defines â€Å"unmediated†(213) as â€Å"without media†(213). Chiat defines â€Å"unmediated†(213), a word that most take lightly, in an effort to give his readers a clear understanding of the strategies used by advertisers. A few paragraphs later, Chiat proceeds to describe internet advertising. Chiat gives a clear image to his readers on how internet advertisers drag adults in with their â€Å"authoritative-looking†(213) websites. Chiat’s placement of these examples, definitions and descriptions is excellent. He places them in positions that not only increase the flow of the writing but also pique the interests of his readers. Adding the rhetorical modes previously mentioned is very important for writers such as Chiat because there are points in writing where the pace of the writing dies down. Chiat places these modes in marvelous positions that keep up the pace of the article as it moves along. Along with descriptive words and examples, organization of ideas is also critical when writing an essay, and Chiat’s layout of paragraphs is very logical, and in turn deductive, in other words, the reasoning follows the thesis. Chiat opens up his essay with a bit of background on advertising in order to strengthen the thesis that follows. His thesis is clear and to the point. Because his thesis is mentioned in the beginning of the essay, and the reasoning behind his essay follows in each of the body paragraphs, Chiat’s essay follows this deductive style. Chiat then uses this combination to capture the reader’s attention and make them want to read more with each following paragraph. Chiat pulls the reader along not only with his strong words but also by arranging his ideas in a fashion that allows for a constant pace. In the same manner, each of the points that Chiat makes relates back to the thesis. The readers are not led up to an  apparent climax only to find another exposition; Chiat’s points are clear and flow beautifully. He includes good transitions that allow the writing to have the feel of a constant flow and not have abrupt stops in the middle of the writing where a change in direction occurs. Chiat has a great understanding of how to organize his thoughts, and he demonstrates that in his writing. Besides simply writing in a way that is pleasing to the eyes, Chiat also keeps a good tone throughout the course of the writing. This allows him to keep his readers from turning to other writings. The tone throughout his essay is bitter, but Chiat remains conversational at the same time. The descriptions of the different advertisers are definitely negative; Chiat makes it clear that he does not agree with advertisers. In the concluding paragraph of his essay, Chiat challenges us to find our own personal truth rather than the apparitional truth presented to us by advertisers. In a similar manner, Chiat says in his final paragraph that people should ignore the vision of life offered by advertisers. Amidst all of this negativity, Chiat’s writing maintains a conversational feel. Chiat involves his readers directly by asking them questions, having them imagine images, etc†¦ Chiat may have held a bitter tone over the course of the essay, and though in many cases writers using a bitter tone in their writing drive away their readers with their immense negativity, Chiat does not overpower his readers with his negative thoughts and descriptions. In fact, Chiat’s calm yet bitter tone allows his readers to better embrace his feelings. Chiat uses strong word choice and rhetorical modes, clear organization, and an inviting tone to strengthen his essay on the schemes behind advertising. These different components throughout his essay enable his readers to gain a broad understanding of Chiat’s different poins and the lies surrounding them every day. Chiat uses his great understanding of these different devices to uphold a steady pace and a smooth flow. Chiat’s â€Å"Illusions are Forever† is a well spoken essay. It captures the interests of its readers, it is very informative, and it is a very relaxed read for a negative view of advertising.